Woods Specialty Roastery and the MENA Specialty Wave
How roasteries across the Middle East and North Africa are buying differently, and what producers should know.
The specialty buyer in Riyadh, Dubai or Cairo is no longer an outlier. Roasteries across the region are buying micro lots directly, cupping to score, and building multi-season relationships with producers.
What has changed is the expectation of information. Buyers want harvest windows, processing detail, moisture readings and honest defect notes — before the sample ships.
Producers who can supply that record are winning contracts that used to go through intermediaries.
Producers who can supply that record are winning contracts that used to go through intermediaries.
Producers who can supply that record are winning contracts that used to go through intermediaries.
Producers who can supply that record are winning contracts that used to go through intermediaries.
Producers who can supply that record are winning contracts that used to go through intermediaries.
Producers who can supply that record are winning contracts that used to go through intermediaries.
Producers who can supply that record are winning contracts that used to go through intermediaries.
Producers who can supply that record are winning contracts that used to go through intermediaries.