
Sourcing Journey
Where the cup actually begins.
A working bridge between producers, exporters, and roasteries — built on time spent at origin and discipline at the cupping table.
In the field
A season is a conversation that takes a year to finish.

- 1
Sourcing trips
Pre-harvest planning, in-country travel, and time spent walking the farms.
- 2
Producer meetings
Sitting down with farmers, mill teams, and cooperative leaders to understand the season.
- 3
Farm visits
From wet mills to drying patios, from raised beds to mechanical dryers.
- 4
Coffee events
Origin events, supplier showcases, and producer-led tastings.
- 5
International supplier networks
Long-term work with importers and exporters who carry the work forward.
- 6
Green coffee evaluation
Sample selection, physical analysis, and disciplined cupping.
- 7
Relationship building
Trust earned over multiple seasons of honest feedback.
- 8
Cupping and sample selection
Calibrated cupping rooms, clear notes, and decisive selection.
- 9
Quality from origin to roastery
Closing the loop: feedback to producers, transparency to buyers.